Direct Mail Marketing
- Written by Neville Matthews Neville Matthews
- Published: 24 October 2015 24 October 2015
We addressed and posted a 1000+ in a morning this week.
We addressed and posted to 1025 business addresses postcards on Monday morning 24 September 2012!
We purchased a new database of approximately 1200 records in August. Neville Matthews designed and uploaded the artwork to Fairprint of Dundee and had 3000 cards printed. We posted to the whole database, with the first run always takes more time to prepare and post than subsequent ones like this one.
Mailing to the whole database for the first time with the new database was split in two. We mailed about 400 taking about a day to import the data prepare the template for the postcard. Testing at each stage prevents printing them all with a mistake. The first first run took about a day in all. The run for the balance of the records took about two to three hours.
I forgot to mention that we recently setup an account with Royal Mail and so not only do we save on postage but we print directly onto the postcards at run time a postage paid image. We should have got the Royal Mail "Stamp" pre-printed on the enevelope as this will make the addressing run faster and use less ink.